Sponsored by: Andrewtech Automotive | TurboXS | Discount Tire Direct | Hypercoils

Archive for March, 2008

Are you there Dunlop? It’s me, John

Wednesday, March 5th, 2008

Dunlop’s recipe for marketing a new, fast, street-touring legal tire:

1) Release tire late in 2007, after the cutoff date for 2007 eligibility.

2) Make the tire cheaper than the Potenza and the Neova (probably the only two tires that are in the same league)

3) Have the tire beat out one of the established favorites, the Potenza RE-01R, in a major comparison test.

4) Give some of the tires to some fast autocrossers on the West Coast so they can re-demonstrate how fast it is, and generate a lot of buzz for the tires.

5) Discontinue the relevant 17″ sizes before anyone can actually buy them.

Farewell, 235/40-17 Dunlop Direzza Sport Z1. We hardly knew ye.