Sponsored by: Andrewtech Automotive | TurboXS | Discount Tire Direct | Hypercoils

project: BDR is a motorsports team and group of friends in the Washington, DC area. Our primary focus is autocross, but many of us also do track events. And all of us love cars.

Are you there Dunlop? It’s me, John

Dunlop’s recipe for marketing a new, fast, street-touring legal tire:

1) Release tire late in 2007, after the cutoff date for 2007 eligibility.

2) Make the tire cheaper than the Potenza and the Neova (probably the only two tires that are in the same league)

3) Have the tire beat out one of the established favorites, the Potenza RE-01R, in a major comparison test.

4) Give some of the tires to some fast autocrossers on the West Coast so they can re-demonstrate how fast it is, and generate a lot of buzz for the tires.

5) Discontinue the relevant 17″ sizes before anyone can actually buy them.

Farewell, 235/40-17 Dunlop Direzza Sport Z1. We hardly knew ye.

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